For quite sometime now Instagram has been beta testing Links in stories quietly. This means you would be able to add links to your story upload feed to company your content on Instagram. So Far only verified Instagram users have the functionality at the moment. However, if you surf through stories you'll be able to see how it looks and engage the post.
How it works:
Like usual, you would tap the Instagram stories icon in Instagram to open up the stories function. once you've taken a photo or video clip you will see A paperclip link There, a new window will appear on your phone which allows you to put the destination link of your choice. Paste in your URL and tap the check mark on Android devices, (Done) on IOS to save your link.
Once you've inputted your link the paperclip icon will be highlighted to show your link is functioning. There, you can continue editing your story with stickers, video, photos etc and post. Once your post is live in stories people will be able to view and interact with your post by swiping down which will redirect them to your content.
What We know so far:
Verified Users have access
At the moment Instagram stories is in beta testing phase with verified profiles. This means profiles that exceed over 12K followers at the moment. Linked stories are currently floating around throughout Instagram news feeds so you'll be able to see and interact with them in order to get a better illustrated idea of how the platform,.
Instagram hasn't revealed any date or said any words if the Beta Links will be available to the public at this moment.
Users are promoting traffic, Sales, and Calls to action
From what we've seen so far, users are using links to promote site traffic, calls to action for their sites as well as promoting products.
How you as an artist can be prepared to benefit
As content creators, artists, musicians, writers these links can be a great asset to your social media branding. 529 Arts Avenue has complied a list of helpful tips in case the Instagram Beta Links become available.
(note these can be applied in other ways outside of Instagram as well)
Drive Clicks with Call to action
With Links you can generate creative visual calls to action such as links back to your website, blog and more! Are you a writer? upload a thumbnail of your blog add some text to your story along with some creative stickers with your call to action and link your blog post. Using visuals and crafty ways to ignite your calls to action certainly always helps drive views and interactions.
Visual Artist with some paintings/ Illustrations/ original content to sell? snap photos or video stories of your art along with your call to action whether it's your website or your store where your art! same with music! add clips of your song or cover or even rehearsal/ you in the studio people love behind the scenes give them a snippet and they'll go fishing for more!
Tutorials through stories:
Love to share the things you learn and teach? eager to get a project out there? Use Instagram stories to showcase that skill and lesson! upload clips of your class and or tutorial whether it's an workshop or DIY how to people love to learn and be creative you can pair this with links to a video, online workshop/sign up for classes or product to drive clicks.
Limited edition, exclusive content:
Instagram stories links provide you the chance to host contests revealing winners and prizes or even just exclusive content that you're working on or creating for just Instagram eyes only! there you can be the best salesperson you can be and highlight it's exclusivity and provide sales and discounts for your customers. This goes for classes and workshops as well as products and art for sale
In short there are plenty ways to use Instagram stories Links includes these are just some small examples on how to better your brand with out without Instagram stories.